John Masefield Junior


John Masefield Junior


Mobile: (+852) 60588843


Address: 2nd floor 82F San Wai Tsuen, Pui O, Lantau, Hong Kong.

  • A creative and passionate soul with more than 20 years experience in fashion retail

  • A natural and proven leader  

  • Strong business Acumen

  • Global experience from the UK and Asia Pacific

  • Skilled in Brand Experience, including concept design, campaign and activations 

  • Experience working with global brands, including apparel, home and food

  • Club Secretary of South Lantau Paddle Club

  • Team Captain - Dragon boat 

  • DJ

  • A proud dog owner

Career History

Kipling - Hong Kong 

Brand Experience and Creative Senior Manager 

VF Corp

July 2018 - Present day 

Accountable for the Retail brand experience across APAC.

Piloted new store experience globally and roll out across 125 doors in 18 months. 

Key player in the GTM process from launch, channel segmentation and layout.

Guideline creation and feedback.

Accountable for creative across all channels.

Pop up store design and events creative.

Owner of local collaborations, from creative, shooting, guidelines and execution.

Additional accountabilities of internal and external comm's team.

Cotton on - Hong Kong

Head of Visual and Marketing. 

Cotton On Group

August 2016 - July 2018 

Accountable for both the marketing and visual functions in Hong Kong.

Briefing and adapting new marketing solutions for the HK customer in-store, on social and online.

Managing the HK brand experience, including four of the top ten turnover stores worldwide.

Creating traffic driving events using street artists, pop-ups and other creative sources.

Working with design and planning on a product strategy for the only market with dual seasonality.
Adapting global direction.

Creating outlet and markdown strategy for HK.

Marks and Spencer PLC

Head of Global Creative.

Jan 2012 - July 2016

Accountable for global consistency across campaigns, windows and in-store creative elements.

Working with the vision of the Creative Director at M&S, creating a new Global structure and hiring a new global team to deliver this.

Driving the business to think Globally, from trends to product selections in ATL campaigns and TV.

Developing a robust global procurement process of visual equipment for 1000 International doors.

Hiring, training and developing a new team and developing a new global strategy.

Creative Manager.

June 2012 - October 2014

Responsible for the design, procurement and delivery of windows and in-store seasonal creative.

Over 450 stores, 50+ territories worldwide and 30+ Head Offices across Europe, Middle East and Asia.

Understanding global trends and selecting product for the international market.

Partnering on International marketing campaigns and supporting a consistent customer journey.

Managing budgets and providing visual solutions, and developed partner online ordering for schemes.
Relationship management with franchise partners and third-party suppliers.

Gap International

Head of Visual and Marketing 

Asia, Australia and South Africa April 2009 - June 2012
Responsible for working with the franchise partners to deliver the visual and Marketing excellence for each season.

Gap Europe

Regional Visual Manager

London districts

April 2006 - December 2009
Responsible for delivering the visual proposition in London Regions

Project Managed the country launch and growth expansion in Italy.

Supporting Banana Republic in their European expansion. 

Gap Europe

2001 - 2006

HMV Retail

1995 - 2000

JMI Home improvements 1991- 1995 


4 A levels grade D and above - Sutton College 1989 - 1991
9 GCSE’s grade C and above - Streetly Comprehensive 1985 - 1989 


Hanane Sabri - Marketing Director Kipling

Laura Crow - SLPC Chairman

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Hong Kong

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